
Making People Ops Work for Every Stage of Business
We help founders build scalable, people-first systems that power growth without sacrificing culture
Intentional Culture Ops provides fractional HR and People Ops services for startups & growing businesses
Real partnership. Practical support.
Because great culture is built on people—not paperwork.
IF YOU'RE A FOUNDER OR EXECUTIVE TRYING TO SCALE A BUSINESS WITHOUT LOSING YOUR PEOPLE, YOUR CULTURE, OR YOUR SANITY…
You’re in the right place.
Here’s what happens when People Ops isn’t built with intention:
When culture cracks, retention suffers. People burn out, & you burn cash.
You’re stuck reacting to short-term setbacks instead of planning for long-term success
You waste time (and money) on systems that don’t actually work.
We help you shift from scrambling to scaling by building people-first systems that grow with your business.
MAIN SERVICES
Ongoing HR + culture support without the cost of a full-time hire.
Fractional People Ops →
Build smart, scalable systems that grow with your business.
People Ops Strategy & Systems →
Know what’s working, what’s missing, and what needs to change… FAST.
Culture & Compliance Audits →
Here’s what people are saying about us…
How We Work.
01
DISCOVERY & ASSESSMENT
We evaluate your team, culture, and People Ops gaps quickly.
02
STRATEGY & ROADMAP
Tailored plan balancing compliance,
operations, and culture for growth.
03
IMPLEMENTATION & SUPPORT
Hands-on execution, coaching, and guidance to embed systems effectively.
04
ONGOING OPTIMIZATION
Refine processes as your team grows, keeping culture intact.
05
RESULTS & CONFIDENCE
Gain clarity, reduce risk, and scale with confidence confidently.
MEET THE FOUNDER — JOCELYNE NORRIS
Building people-first cultures and scalable systems that actually stick.
Hi, I’m Jocelyne, founder of Intentional Culture Ops. I’ve spent over 15 years working in operations, finance, HR, and leadership, so I understand how every piece of a business works together.
I bring real, practical solutions. No sugarcoating, no jargon, just guidance you can trust to grow your team and your business.

On The Blog
UNDERSTANDING WORKPLACE EQUITY AND ITS IMPORTANCE
By now, we've all had time to process SHRM's announcement of removing equity from DEI. The reactions have varied widely, from outright outrage to deep concern. Learn more in this post. →
NURTURING THE EMPLOYEE EXPERIENCE: FROM SURVEYS TO CULTIVATING A THRIVING CULTURE
In the dynamic landscape of modern workplaces, nurturing the employee experience has evolved into a strategic imperative for organizations aiming to thrive amidst fierce competition and rapid change. →